Are we in Paris? Sadly no, but a little slice of Parisian life has come to us!

Oh little Perth. Look at you, garnering attention from international mega-retailers Zara, Topshop, and now Daniel Hechter. I think that us Perth folk are going to be quite the fashionable bunch in a short time, and now the Y-chromosome-endowed 50% of the population has a little bit more help in the wardrobe department thanks to the newest Parisian label in town. (That's right - this post is for the fashion-minded men who stumble upon LF once in a while!)
Already stocked in 63 countries, the Daniel Hechter Paris brand freshly opened its first Australian store - in Perth nonetheless - along St George's Terrace this week. Packed with lifestyle-suited garments (think Polo Ralph Lauren and similar sporting brands), the shop exudes its heritage Parisian flair, with nautical colours and the classic "basics with a twist" style that French fashion is renowned for. Hechter's garments also include a lot of colour - as evidenced by managing director Loic Lemarchand's red chinos - and are incredibly functional and light-weight. And we are pleased to report that the construction and quality is rather good too (shanked buttons on the stunning orange coat - inspected for you Claire Mueller and other quality-philes).









After popping into the store during the day & having a chat to Loic Lemarchand (
direct from Paris... can you tell?), we attended the classy affair that was the store opening that evening. Music was provided by Karin Page of
China Doll & none other than Kav Temperley, lead singer of Eskimo Joe.

As well as delicious food served in the refined setting of Linton & Kay, there were stylish men & women of all ages. One of the Fremantle Dockers even sang us a tune! See below & if you can spot which one. A few of the ladies looked so lovely, we couldn't help but take a few snaps.

Above with the stunning statement necklace:
Rebecca Munro from Channel 10.
Wearing those Sass & Bide pants:
Jordana from
Perth Style.
In that amazingly draped berry-coloured dress:
Hannah, a photographer & graphic designer with
Keeper Creative. (
I have severe hair envy.)
S scoffing her second profiterole for the night, looking guilty as anything.
Can't fly to Paris? Then pop into Daniel Hechter for your next French fix. They focus on quality-made, affordable, classic designs and would look at home in the wardrobe of any cool cat.
xx S&T